- Home
- About IPC Media
- About our brands
- Contacts
- Press Office
- Licensing & Syndication
- Subscriptions
- Job Opportunities
- Advertising
- Marketforce
- IPC Direct
Press Office - Press Releases
MARKETFORCE APPOINTS CONSUMER INSIGHT MANAGER
March 31, 2006
Marketforce, the UK's leading magazine distribution company, has appointed Sally Stillman as consumer insight manager, a newly-created role to provide supermarkets and large retail outlets with top level insights on consumer attitudes and buying behaviour.
Working closely with marketing services director Christina Hartley, Sally will capitalise on parent company IPC Media's wealth of consumer and reader research and commission customer-led research to add depth to retail buyers' knowledge of the magazine category and its consumers.
Christina says: “Consumer insight is more important than ever for media owners and I'm delighted to appoint Sally to this significant role. Following my recent appointment in Marketforce, it was crucial to get the consumer insight area up and running as soon as possible to help deliver to the Marketforce strategy of 'owning the consumer', and Sally is the perfect candidate to help us achieve that.”
Sally adds: “I'm extremely pleased to be moving to this new and challenging role within Marketforce. The depth and range of the Marketforce portfolio means we are uniquely placed to gain a far-reaching and unparalleled understanding of the UK's magazine shopper, and I am looking forward to working with Chrissie and the team to deliver industry-leading consumer insights.”
Sally joined Marketforce in 2003 as national accounts development manager. Prior to this, she held the role of circulation and trade marketing manager at Emap Elan.
-ends-
Editors' Notes:
Marketforce is a world class newstrade sales, marketing and distribution company and the single largest distributor of magazines in the UK. It boasts an unrivalled portfolio of magazines and newstrade products, which gives it a market-leading share of some of the UK's biggest magazine market sectors. As well as being responsible for ensuring IPC Media's titles are on sale in the right place at the right time, Marketforce also provides a full range of independent services for an expanding list of titles published by blue-chip independent companies, including Hachette Filipacchi, Reed Business Information, Future Publishing and Archant Media.
For further information contact Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
