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NME TAKES ROUGH TRADE ONLINE STORE TO NME.COM AUDIENCE
June 17, 2009
NME today announces a partnership with independent retailer, Rough Trade, to give NME.COM users access to the most exciting, sought-after new music releases.
NME.COM will link directly to Rough Trade's online store (www.roughtrade.com), which features all of the stock available at Rough Trade's internationally renowned East (Brick Lane) and West (Talbot Road) London stores.
The partnership sees NME benefit from the peerless recommendation authority of Rough Trade, plus their ability to source and identify the most exciting new music ahead of the curve. It also sees NME and Rough Trade Retail team up to offer music fans fantastic exclusives, kicking off with an offer for NME.COM users, giving them an exclusive opportunity to pre-order signed copies of Lungs, the debut album from Florence And The Machine.
NME digital marketing manager Alex Stiles says: “By partnering with Rough Trade Retail, NME will be expanding its existing ecommerce strategy to deliver a broader portfolio of retail products to the NME.COM audience. We are delighted to be working with Rough Trade Retail and forming a partnership which will offer our rapidly expanding audience access to a range of exclusive tracks and formats, as well as the curated Rough Trade stock selection. This partnership adds even more value to our existing music content experience, allowing music fans the opportunity to purchase tomorrows music today.”
Stephen Godfroy, director of Rough Trade Retail, says “We connect artists with an appreciative audience using the power of rewarding retail, and with the NME our ability to reach an appreciative audience increases significantly, hence this partnership is a major boost for exciting new music deserving wider success.”
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About NME
NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music
About NME.COM
NME.COM is an award-winning 24hour music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock.
Rough Trade Retail Group (RTRG)
RTRG operates two London music stores, Rough Trade West (Talbot Road, W11), and Rough Trade East (Brick Lane, E1), plus an online store, www.roughtrade.com and music discovery service www.thealbumclub.com. Originally founded back in 1976, Rough Trade stores have emerged from the DIY Punk movement to become the definitive independent music retail experience of the present day, much loved by music lovers of all ages and tastes. Although once partnered with the Rough Trade record label (founded by Geoff Travis), the retail and record label entities have been separately run and owned since the early 80s. Geoff Travis remains a good customer.
FOR MORE INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media on 020 314 85405 or email anna_gawan@ipcmedia.com
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