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NME UNVEILS EDITORIAL INNOVATIONS WITH EXCLUSIVE COLDPLAY COVERMOUNT
April 29, 2008
NME today announces significant design and content changes that focus on NME's authority, expert opinion and wealth of information.
Editorial innovations brought in as part of the new look include:
- 12 Steps – NME experts delve into the mass of pub ammo facts that link the world of music together
- Roots – NME takes a modern album and traces it back to find out its roots and influences
- My Music – artists talk in-depth about the tracks and albums that they love and loathe in this incisive questionnaire
- Columns – NME writers and guest columnist each week share smart and entertaining opinion and experiences
- Cover – an innovative format with a super-clean layout that gives huge power to NME's iconic rock photography and further establishes NME as an essential purchase
- Radar – new band profiles tripled to give a bigger platform to new music and showcase more tracks for NME readers to instantly sample online
- Gig Guide – expanded to include more listings than ever before, delivering NME's biggest ever Gig Guide and the most comprehensive live music listings of any UK publication
Editor Conor McNicholas says: “NME's audience are fast-moving music fans who live at the cutting edge of media culture and media development. As such it's vital the NME continues to develop with them and produce the magazine that's completely right for the time. This refresh allows us to further focus on the content of the paper our readers love most as well as introduce a fresh, clean design that shows off the best of NME's iconic photography and music journalism.”
Publishing director Paul Cheal adds: “NME magazine continues to sit right at the heart of our fast-evolving brand. This refresh work will further enhance NME's credibility as the essential weekly for passionate music fans while the new editorial franchises will make it an even more engaging read.”
The new design coincides with an exclusive partnership between Coldplay and NME to give away a collectable seven-inch vinyl of the band's comeback single Violet Hill. The NME seven-inch will be the only physical release of Coldplay's new single and comes with an exclusive double A-side track A Spell A Rebel Yell that will only ever appear with the NME.
The new-look NME goes on sale nationally on May 7.
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About NME:
NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music.
FOR MORE INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media on 020 314 85405 or email anna_gawan@ipcmedia.com
