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Press Office - Press Releases
NUTS SCORES WITH POWERLEAGUE PARTNERSHIP
June 19, 2006
Nuts - the world's leading lifestyle magazine for men – is to become the official men's magazine of nationwide urban football sites company, Powerleague.
The partnership will see Nuts advertised at Powerleague's urban football sites across the UK.
Nuts will also host its own Powerleague nationwide football championship in July, bringing its own style to the championship and awarding prizes for 'showboater of the championship', 'best dive', 'best goal celebration', 'best player' and 'best save'.
The championship will end in Manchester, in a final attended by leading glamour girls.
In return, Powerleague will receive advertising in Nuts and online at www.nuts.co.uk
Clair Porteous, head of marketing – Men's Lifestyle at IPC ignite!, says: “Powerleague gets the attention of over 85,000 footy-crazy men every week at 35 centres nationwide.
“This is a perfect partnership allowing Nuts to reach its audience in an interactive and entertaining way just after the World cup.”
Gillian Page, UK corporate sales manager at Powerleague, says “. We're delighted to be working with the UK's favourite weekly magazine for men and are delighted to be hosting the Nuts 5-a-side Cup. This event is bound to be a huge success and we're expecting over 1,000 teams nationwide to take part.”
To find out more about the Nuts Cup visit www.powerleague.co.uk.
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Editors' notes
Nuts is the first mass-market, general lifestyle weekly magazine for men, featuring sport, news, TV, gorgeous women and true stories.
IPC ignite! is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME and nme.com.
For further information contact Anna Gawan, press officer, IPC Media tel: 020 7261 6575 or email anna_gawan@ipcmedia.com
