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NUTS TEAMS UP WITH UKTV G2 FOR WORLD CUP PROGRAMMING DEAL
June 7, 2006
Nuts, the market-leading men's weekly magazine from IPC ignite! is to sponsor UKTV G2's Football Fanatics World Cup programming kicking off tomorrow.
The four-week deal sees Nuts sponsor around 60 hours of UKTV G2's premium football programming with 480 x 10-second sponsorship credits. UKTV G2 will have advertising within Nuts' TV coverage to support its World Cup programming as well as online support across the Nuts and Loaded websites.
UKTV G2 is a UKTV channel offering witty entertainment for 16 – 34 year-old men. For the World Cup, the channel has more football on air than any other channel. Shows in the Football Fanatics deal include Mourinho's Ultimate 10 and Brian Robson's Greatest Moments in World Soccer.
Clair Porteous, head of marketing, IPC men's lifestyle, brokered the deal with Guy Martin at IDS.
Clair comments: “Nuts is the most successful magazine for young men in a generation and with readers who are absolute football fanatics, this is an ideal partnership. UKTV G2 has great reach for 16-34 year-old men and its World Cup programming is perfect for our audience.”
Steve North, channel head, UKTV G2 adds: ”We're delighted to confirm the deal with Nuts for the programming surrounding the 2006 FIFA World Cup™. Our combined audiences represent the heart of this summer's World Cup viewership, and will now be sure to get the most entertainment from the tournament.”
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Notes to editors:
IPC ignite! is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME and nme.com. Nuts is the world's leading weekly lifestyle magazine for men.
UKTV G2 is part of UKTV, an independent commercial joint venture between Flextech Television, the content division of NTL Inc., and BBC Worldwide formed in 1997. Attracting 27 million viewers each month, the network consists of ten highly focused channels – UKTV Gold, UKTV History, UKTV Style, UKTV G2, UKTV Drama, UKTV Documentary, UKTV Food, UKTV People, UKTV Style Gardens, and UKTV Bright Ideas.
UKTV G2 is available on: Sky 111 - Telewest 125 - NTL 830/32 – G2+1 Telewest 127. For highlights and programme information visit our new press website: www.uktv.co.uk/press
For further information and cover images, please contact:
Victoria Higham, senior press officer, IPC Media
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.