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NUTS UNVEILS THE HOTTEST SIGNING OF THE SEASON!
January 19, 2010
Britain's biggest-selling men's mag signs up Striker!
Nuts, the PPA Awards Consumer Media Brand of the Year 2009, today unveils the biggest coup of the January transfer window, with the news that it has signed up legendary football comic strip Striker.
The iconic strip – following the triumphs and tribulations of the Warbury Warriors – has been a staple in the football fan's media diet for well over two decades, previously featuring most prominently in The Sun.
As Striker kicks off its 25th anniversary year, Nuts is proud to confirm that the strip's creator, Pete Nash, has signed exclusively to star every week in the UK's biggest-selling men's lifestyle magazine.
Nuts editor Dominic Smith says: “Pete Nash's Striker strips are legendary for men of all ages. To sign him up and bring the Warbury Warriors to Nuts readers exclusively every week is a dream come true. Without a doubt Striker is a perfect fit for Nuts, and our mix of sport, girls and humour.”
The computer-generated adventures of Warbury Warriors football club will launch in the issue of Nuts on sale Tuesday, January 26. Striker will have its own page in Nuts every week and will feature all-new adventures, starting with the resurrection of the destitute Warriors by Arab billionaire Sheikh Mustapha Futti Kulub.
Striker creator Pete Nash says: “Nuts is the perfect new home for Striker. The mag's readership of young men matches Striker's core readership and the cheeky, entertaining style of Nuts is exactly on a par with Striker.
“What's more is that a weekly format, rather than daily, will give me time to work on developing Striker into a movie and possible TV series. Talks are at an advanced stage with two producers and I can't wait to see the Striker characters come to life in Nuts and then on screen.”
Dominic Smith adds: “Striker will be must-read material for our football-mad fans – and we've got much more planned for the magazine this year that will underline Nuts' premier league position.”
Nuts is on sale every Tuesday, priced £1.70, and online at www.nuts.co.uk.
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About Nuts
Launched in 2004, Nuts has established itself as the biggest brand in men's media and is the PPA Consumer Media Brand of the Year 2009. Nuts magazine accounts for one out of every two men's lifestyle mags purchased at newsstand. Online, Nuts.co.uk is Britain's number one men's lifestyle website according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts, Britain's best-selling men¹s lifestyle magazine, the Nuts.co.uk website gives IPC an unparalleled total reach into the most-elusive and hardest to
please audience there is – young men.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
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