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Press Office - Press Releases
PRACTICAL PARENTING CELEBRATES 20 YEARS WITH GROWN-UP NEW LOOK
January 25, 2007
Practical Parenting is marking its 20th birthday with a thorough redesign that boosts the magazine's sophistication and caters further to its high ABC1 readership. The new look is introduced in the March issue of the magazine, which goes on sale from February 1.
Practical Parenting's redesign gives the magazine a more stylish and contemporary look, with a wider coffee table size; new colour palette and fonts; and updated layouts, including a greater emphasis on beautiful photography. On the cover, there is a new logo and refreshed fonts for cover lines.
Publisher Ilka Schmitt says: “The redesigned Practical Parenting visually resembles a women's magazine, which is what our readers are most comfortable reading. Practical Parenting now feels like an indulgent treat, perfectly complementing its more information-heavy website, www.practicalparenting.co.uk.”
Editor Susie Boone adds: “Modern parents don't want to be told what to do; they want to hear other mums' experiences and listen to experts so they can make up their own mind. Practical Parenting is meeting this need with a mix of expert advice and an increased presence of real mums and dads, with many pages feeling like a group of friends sharing experiences.”
The new look Practical Parenting will have more editorial pages (an average increase of eight pages per issue) and will feature a number of editorial changes, including:
- More pages devoted to products to appeal to readers who like to shop and spend money
- A new section, PP Living, which covers cooking, fashion, beauty and personal health
- A Green Baby page every other month
The first new look issue of Practical Parenting is bagged with a set of three finger puppets.
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For further information contact Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.
