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Press Office - Press Releases
PRACTICAL PARENTING LAUNCHES ONLINE
August 11, 2006
Practical Parenting, IPC SouthBank's parenting title, has launched practicalparenting.co.uk, making its expert parenting advice available online and providing a virtual meeting place for parents and parents-to-be.
The new website covers every stage from conceiving and pregnancy through to toddler and pre-school, and users can choose from topics including development, feeding, sleep, health, childcare and work. Practical Parenting's team of experts provide tips and advice and there are pregnancy and parenting blogs. The website also features PP Café, where parents can meet and chat to other parents online.
practicalparenting.co.uk will be promoted by regular ads in Practical Parenting and within other magazines in the IPC SouthBank portfolio including Essentials. There will also be banner advertising promoting the new website on several other IPC Media websites such as livingetc.co.uk.
Publisher Ilka Schmitt says: "Accessing the internet for information, to shop or to chat to other mums and dads is second nature to today's parents. Now they can access and interact with one of the UK's most trusted parenting brands online at practicalparenting.co.uk. We're delighted with the website, which will be a very important channel for the Practical Parenting brand in the future."
Editor Susie Boone adds: "Practical Parenting has always operated on the basis that our target market of parents and parents-to-be is like a gigantic sponge. With the launch of Practical Parenting online we've just given that market a whole new world of information and advice to soak up, enjoy and share with one another.”
Practical Parenting is committed to the most important issues in its readers' lives - pregnancy, birth, babies, toddlers and pre-schoolers. The magazine launched its Practical Parenting Awards last year.
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For further information contact Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
