IPC Media - PUZZLER MEDIA APPOINTS MARKETFORCE SOLE DISTRIBUTOR OF £36MILLION PORTFOLIO - Press Releases

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PUZZLER MEDIA APPOINTS MARKETFORCE SOLE DISTRIBUTOR OF £36MILLION PORTFOLIO

March 25, 2008

Marketforce – the UK's leading newstrade sales, marketing and distribution company – is pleased to announce that it has secured the exclusive distributor rights for Puzzler Media's market-leading portfolio of titles in both the UK and export territories.

Puzzler Media publishes more than forty magazines and – with more than 50% of the total market – has the leading titles in almost every sector. There are magazines to suit every reader – including The Puzzler, Chat Puzzles Select, Pocket Puzzler Crosswords and Sudoku.

Marketforce, which previously distributed half of the Puzzler Media catalogue, will take on the whole portfolio from Tuesday 1st April.

Puzzler Media managing director, Mel Lewis said: “We are delighted to have reached a successful conclusion to our negotiations which consolidate our total portfolio of magazines with the UK's leading distributor. Puzzler Media has experienced fantastic sales growth over the last decade and this new agreement underlines our determination to continue the development of our business both at home and abroad.

“We now look forward to working with Marketforce to materialise the ambitious targets we have set to build upon the successes of the past.”

Marketforce managing director, Stephen Hirst adds: “Our new long term agreement with Europe's biggest and most successful puzzle magazine publisher is a great achievement for us. Achieving £36m annual retail sales in the UK and with a track record of leading market growth, Puzzler Media makes a great partner. It's an exciting opportunity to help retailers develop the puzzle category and drive sales even further.”

Puzzler Media publishes more than a quarter of a million high-quality puzzles every year. Every conceivable type of puzzle crosses its staff's desks. Among the most popular are: crosswords, wordsearches, kriss krosses, code-crackers and arrow words. Puzzler Media also provides specialist puzzles for enthusiasts, including logic problems, Japanese puzzles and tough puzzles. And it's even developed an original range of puzzles especially for children.

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About Puzzler Media
Puzzler Media is one of the UK's most successful consumer magazine publishers with a wide range of interests that includes books, games, CDs; also interactive puzzles for various digital platforms, including TV, mobile phones and the internet. In addition, Puzzler Media has a thriving b2b division, supplying puzzles to national newspapers and magazines, and creating bespoke products for a multitude of clients. Wherever you find a puzzle, the chances are it was created by Puzzler Media's compilers.

About Marketforce
Marketforce is a world class newstrade sales, marketing and distribution company. It boasts an unrivalled portfolio of magazines and newstrade products, which gives it a market-leading share of some of the UK's biggest magazine market sectors. As well as being responsible for ensuring IPC Media's titles are on sale in the right place at the right time, Marketforce also provides a full range of distribution services for an expanding list of titles published by blue-chip independent companies, including Hachette Filipacchi, Reed Business Information, Panini and Incisive Media.



FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com


For more information on Marketforce go to www.marketforce.co.uk

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