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RYVITA TEAMS UP WITH IPC TO LAUNCH NEW SUMMER FIT CHALLENGE CAMPAIGN
June 2, 2009
RYVITA has teamed up with IPC Media to launch its new Summer Fit Challenge campaign, designed to drive sales of RYVITA Crispbread. RYVITA continues to grow the healthier snacking sector and is currently worth £41m.
RYVITA'S new Summer Fit Challenge encourages consumers to kick-start a healthier lifestyle this summer. The 14-day eating plan drives awareness of the range of nine RYVITA Crispbread variants, as well as tasty snack options including RYVITA Minis and Thins, offering retailers the chance to maximize sales across the full range.
The campaign launches 2nd June with a series of advertorials in IPC titles; Woman, Woman's Own, Now magazine and online at goodtoknow.co.uk. The IPC Media deal also includes case studies from readers and members of the editorial team, showcasing before and after results of the challenge, in a bid to inspire other consumers to take part.
Commenting on the new RYVITA Summer Fit Campaign, RYVITA spokesperson says, “The partnership with IPC Media is a new approach for us and represents our decision to get to the heart of what matters to our target consumers. Credible endorsement from like-minded women in a reliable and relevant forum is key and peer-to-peer endorsement is just what the IPC deal gives us. We know that consumers are surprised at the number of different, healthier products within the RYVITA range and we're confident this campaign will drive positive awareness and therefore sales over the Summer period.”
RYVITA has also updated their website www.ryvita.co.uk with new, exciting content, inspiring consumers to take the challenge, showcasing fresh images of topped Crispbread recipes from the 14-day plan, as well as new Summery images of Fern Britton.
The 14 Day RYVITA Summer Fit Plan is available to download from www.ryvita.co.uk
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For further information, samples and photography contact:
Charmaine or Amira @ 360º COMMUNICATIONS LIMITED
Tº 020 7580 8360 F 020 7580 7360, Eº ryvita@360team.co.uk
20 Little Portland Street, London W1W 8BU
For more information, please visit www.ryvita.co.uk
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