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Press Office - Press Releases
SHOOT MONTHLY TEAMS UP WITH ZOO DIGITAL TO PROMOTE PREMIER MANAGER GAME
July 18, 2005
Shoot Monthly – the football magazine for fans of all ages – has partnered ZOO digital – the award winning technology and games publishing company – in a joint marketing initiative to run over the next five months.
To promote the launch of ZOO's latest game, Premier Manager 2005-2006,
Shoot Monthly will be showcasing the game across a number of issues, including a feature on the development of the game. As part of the deal, ZOO will supply competition prizes, including copies of the game, for Shoot Monthly readers to win and has integrated the magazine's logo at various points in the game.
Colin Mitchell, editor of Shoot Monthly, says: “This is a great innovative idea for both ZOO and ourselves. Research has shown that the vast majority of our football-mad readers love electronic games, so this partnership makes total sense for both of us. I can see a lot of link ups like this between similar partners in the future.”
ZOO digital's PR Manager Martin Kitney commented “This is a great opportunity to work with a leading football magazine. Shoot Monthly's readership is our core audience for this title so we are delighted with the level of support they are giving us with Premier Manager.”
Premier Manager 2005-2006 will be released in August for Playstation® 2, Game Boy Advance, and PC-CD Rom. The latest instalment of the game gives players the opportunity to play through 14 divisions across the UK and in Europe and compete in 12 cup finals, choosing from nearly 10,000 players. It also features a realistic football management experience with a first-rate logic system and gives players the opportunity to compete in 12 cup finals, choosing from nearly 10,000 players.
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Editors' Notes:
Shoot Monthly features exclusive interviews, news and facts and the inside track on the biggest stars and clubs in UK football. It is one of the most familiar brands in the British game giving readers, both young and old, unrivalled access to the top names in soccer in the UK. Every month it offers a unique insight into the changing face of football, wrapped up in an informative and entertaining editorial package.
For further information about IPC Media contact Anna Gawan, press officer, Tel: 020 7261 6575 or email anna_gawan@ipcmedia.com
For further information about ZOO publications contact Martin Kitney, pr manager, Tel: 07966 782 542 or email m.kitney@zoodigitalpublishing.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
