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Press Office - Press Releases
SOUTHBANK HOMES TITLES HIGHLIGHT JOHN LEWIS INTERIORS
February 27, 2006
John Lewis has teamed up with IPC SouthBank's home interest titles in a multi-magazine deal to promote its new spring collection and wide-ranging expertise in helping customers.
The activity is across seven titles - Ideal Home, Woman & Home, Homes & Gardens, Livingetc, Country Homes & Interiors, 25 Beautiful Homes and 25 Beautiful Kitchens and includes a series of advertising features and a 24-page interiors guide, 'Your home your way'.
The booklet is introduced by IPC SouthBank homes editors revealing their favourite items from the John Lewis spring collection. It gives advice and inspiration to suit any interiors project - from a one room quick fix to a complete home makeover and highlights the expert services at John Lewis to make every stage less complicated.
The booklet, designed in-house by IPC Creative, will be tipped on to a double page spread advertorial that is tailored to each magazine and focuses on different elements of the John Lewis home offering.
In addition, 25 Beautiful Kitchens will run a four-page advertorial on the store's contemporary kitchen ranges and latest appliances, while Woman & Home, IPC SouthBank's monthly glossy for women over 35, looks at the new season's colours, fabrics and furnishings. Ideal Home, Britain's number one homes magazine, is hosting four reader evenings at John Lewis stores across the country and is running a reader prize draw to win a £15,000 John Lewis home makeover.
David Sinfield, head of brand marketing at John Lewis, comments: We are delighted to be working with IPC SouthBank on this bespoke project across such number of titles.
Sue Valentine, group account manager of IPC SouthBank Solutions, adds: The 'Your home your way' booklet is an ideal showcase for John Lewis's spring collection, interiors services and expert staff. It sits brilliantly in each of the magazines and is a really useful guide and source of inspiration for our readers.
The IPC SouthBank home interest titles featuring the booklet are on-sale from March 2. The booklet will also be available in John Lewis stores nationwide.
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Notes to editors:
IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
IPC SouthBank's market leading home interest portfolio includes Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens.
For further information, contact Victoria Higham, IPC Media senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
