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TOPMAN SPONSORS NME'S STUDENT SURVIVAL GUIDE!
September 28, 2006
NME, the world's biggest-selling music weekly, has partnered with leading men's high street fashion retailer Topman, to produce a 60-page NME Student Guide.
The NME Student Guide 06 in association with Topman, bagged free with the new issue of NME, provides students across the UK with their essential guide to student life.
Contents include words of wisdom for new students from Big Brother's big mouth Russell Brand, an exclusive interview with cover star, art student and lead singer with The Horrors, Faris Rotter, features on breaking into the music business and rock star reminiscences on their student years.
The Guide also includes a comprehensive section providing the inside scoop on all the best gigs, clubs, pubs and shops in 60 university towns, written by the people who know them best. And it provides details of Club NME, well established in venues across the UK as the live club night to break the hottest new music.
The NME Student Guide 06 also provides competitions and promotions driving students to Topman.com, and offering winning students free shopping sprees, as well as highlighting Topman's Students Get 15% Off offer.
The deal was brokered by ignite! business development manager Anna Vercoe, and Viona Tanna-Read, Mark Hughes and Louise Tansley at Carat.
Topman head of marketing Jason Griffiths says: “The association between NME and Topman is the perfect choice for us. It reinforces our continued strategy of linking music and fashion by working with credible partners, particularly ones that resonate with our student audience. The launch of the NME Student Guide also coincides perfectly with our 6 week campaign offering an increased discount of 15% to all students in our stores and on-line at Topman.com.”
Anna Vercoe adds: “Topman is the perfect partner for this fantastic and frankly indispensable NME Student Guide. The brands are synonymous with student culture and the Guide provides massive added value to NME's loyal readers.”
The NME Student Guide 06 in association with Topman is bagged free with the new edition of NME, cover dated 30 September.
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About NME
NME is the biggest-selling and most respected music weekly in the world. Every week it gives its readers the most exciting, wittiest, most authoritative coverage of the very best in music.
For further information, please contact Chris Taylor, head of media relations, on 020 7261 5276 or email chris_taylor@ipcmedia.com. For high-resolution cover images go to www.ipcmedia.com/press/imagebank.php.
