- Home
- About IPC Media
- About our brands
- Contacts
- Press Office
- Licensing & Syndication
- Subscriptions
- Job Opportunities
- Advertising
- Marketforce
- IPC Direct
Press Office - Press Releases
UK'S BIGGEST MEN'S MEDIA BRAND UNVEILS MYNUTS!
April 16, 2008
Nuts, the number one selling men's lifestyle weekly in the UK, has announced an exciting new platform within www.nuts.co.uk for its audience to interact with, by creating MyNuts.
The new channel – www.nuts.co.uk/mynuts – allows users to create customised profile pages, upload their own photo galleries and videos, create favourites and share content. MyNuts additionally allows members the ability to make friends and interact with other users across the site. Launched as a beta, MyNuts has already achieved four million page impressions in a single month.
The social networking facility is the latest addition to the hugely popular site, which recently unveiled a stellar ABCe, up 50% on the previous period to 945,790 unique users every month. It already comprises a raft of hugely successful channels covering football, girls, gear, the best of the web, online games, videos – including the infamous Nuts Topless wii – and also all the very best from NutsTV.
Keith Walker, editor of www.nuts.co.uk, says: “This is another great example of us putting our users first. Visitors to the site already love all of the men's lifestyle content created by the Nuts brand team. This new development allows them to personalise their favourite site with photos of themselves plus any number of videos from the millions available on YouTube.com.
“Publishing and sharing content on our site has never been easier, and the rating and comments functionality of MyNuts means our users can feedback instantly on everything they find on the section.”
Nuts publishing director Jo Smalley adds: “Nuts has become one of the most successful brands in UK media because it engages men with what they love across all platforms. From the magazine to Nuts TV, the mobile site to the website – which continues to grow exponentially – Nuts delivers. In only its second month, MyNuts is already clocking up 4m page impressions per month, a phenomenal achievement for a new franchise. MyNuts is simply the latest consumer touchpoint that ensures our brand continues to deliver unbeatable value to advertisers.”
- ends -
About Nuts.co.uk
Nuts.co.uk is one of the UK's leading websites in the men's lifestyle and entertainment category. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. In addition, there is a wealth of exclusive broadband material to complement the NutsTV channel, which is available on Freeview channel 42 and now Sky Guide 207.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
