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Press Office - Press Releases
VOLKSWAGEN GOLF+ INTRODUCES HOT NEW REDESIGN
January 2, 2007
IPC Country & Leisure Media (CALM) motoring title VW GOLF+ is entering 2007 with an extensive redesign and change of title – to Volkswagen GOLF+ – with its February issue, following solid year-on-year sales growth.
The new look and content will see the monthly title's Volkswagen GOLF+ masthead confidently spanning the top width of the cover, emblazoned with its www.thegolf.co.uk web address, and punctuated by a striking, sexy 'cut edge' plus symbol.
The title will still be packed full of all the latest sporting and performance water-cooled Dubs news and views – be they from parent company VW, or its sibling companies SEAT, Audi and Skoda (VAG range).
There will also be a greater emphasis on reader input, focussing on their desires and aspirations. Now the coolest feature cars and content from Britain and the world will be delivered with a healthy dollop of wit and attitude.
And while it will still satisfy the demanding needs of its hard-core Dub-loving readership, the reinvented Volkswagen GOLF + is now well placed to tap into a larger chunk of the greater, mainstream popular culture market with more personal owner profiles, advice on getting the look and expert advice from the editorial team.
Readers can also expect to find a series of new design elements including a new improved layout, producing more room for pictures, a cleaner clearer font and larger margins to make it easier for readers to navigate around the pages.
The redesign will also see changes to the classified pages of the magazine, expanding the section and incorporating buying guides for each marque of Golf.
Editor Fabian Cotter says: “A statement needed to be made and this new-look Volkswagen GOLF+ clearly makes it. Its funky, easy-to-navigate and on-the-pace editorial delivery means British and international Dubs fans are in for an exciting ride. We have listened to what readers want and I believe we have delivered.
“The fans of the British water-cooled scene are a passionate mob with much to say, and we are confident our new reader-focussed magazine will be readily adopted as their voice. They'll read about the coolest cars and trends going around, plus they'll hear what their peers have to say. And somewhere along the way we'll have a great laugh, too – which is what the great sense of community amongst 'Dubbers' is all about.”
Publisher Gavin de Carle adds: “Following a hugely successful year, this is a really exciting time for the magazine. The redesign is a culmination of extensive research and preparation and we now feel that we're ready to enter the New Year with an even better, bolder and brighter magazine. Initial market response has been overwhelmingly welcoming, so I'm sure readers are going to absolutely love what they see. We - like them - just can't wait until it's out on sale.”
The February issue of Volkswagen GOLF+ is on sale January 5, priced £3.90.
About Volkswagen GOLF+:
Volkswagen GOLF+ is a specialist car magazine about VW GOLFs, featuring the coolest cars, great technical advice and great content about the VW scene and its people
For further information please contact Anna Gawan, press officer, IPC Media on 020 7261 6575 or email anna_gawan@ipcmedia.com
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.