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Press Office - Press Releases
WALLPAPER* CELEBRATES A DECADE OF DESIGN
September 12, 2006
Wallpaper*, the iconic international design, fashion and lifestyle magazine, is celebrating its 10th anniversary with its biggest issue ever. On sale from September 14, the October issue, at 472 pages is the most successful issue the magazine has ever produced.
At 220 advertising pages, Wallpaper's October advertising is up 25% year-on-year, a truly stellar performance. Advertisers in the issue include premium fashion brands including Calvin Klein, Gieves, Liberty, Strenese, Dior Gucci and Swarovski, and design icons B&B Italia, Alessi and Boffi. In addition, Bespoke*, Wallpaper's recently launched creative solutions department, has produced innovative special projects for Chivas, Wyborowa and Maserati within the issue. The issue is also supported by creative point of sale which matches the magazine's striking front cover.
In addition, Wallpaper* and Swarovski, the world's leading manufacturer of crystal have created a black embossed box to house a highly collectable limited edition anniversary issue, exclusively for subscribers. The stunning box carries a fusion of the two brands with a Wallpaper* asterisk in Swarovski crystals featuring on the front cover.
Publishing director Fiona Dent says: "The 10th Anniversary is a pinnacle for Wallpaper* with its most successful year ever. Its unique power in defining the hottest trends and inspiring the world's leading creatives and visionaries is simply unparalleled. Therefore, it is no surprise that even more of the world's premium brands are showcased within Wallpaper's innovative creative environment. 2007 will see lots more exciting projects and collaborations around the globe as Wallpaper* starts to define the next decade.
Jeremy Langmead, editor-in-chief, adds: It's so gratifying to see Wallpaper* achieve such astounding success as we celebrate a decade of the magazine. We are still at the cutting edge, producing a beautiful, innovative and informative product that has an extraordinary international following. We are lucky to have a wonderful editorial and publishing team here and a readership that continually inspires.
On the collaboration with Wallpaper* Nadja Swarovski, vice president of international communications comments: We appreciate the ingenuity of the magazine, its cutting edge and creative spirit. We look forward to continuing the fruitful collaboration.
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Wallpaper's birthday issue also includes an exclusive 20-page story featuring the world's major fashion designers, exclusively photographed with the architects that inspire them, such as Ralph Lauren with Charles Gwathmey, Giorgio Armani with Tadao Ando, Tom Ford with Ron Radziner and Karl Lagerfeld and Zaha Hadid.
The issue also includes:
the magazine's first annual list of the world's 40 most influential creatives under 40
50 people, places and products that you need to watch out for
the trends that will be shaping our lives over the next 10 years
future design classics
a unique pull-out poster featuring a timeline of the events and design trends of the last decade.
Wallpaper* will also be celebrating its 10th birthday with two parties; the first during Milan Fashion Week and the second in London.
Wallpaper* will, for the first time, publish an 11th issue in January 2007.
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Editors' Notes:
Since its launch in 1996, Wallpaper* has consistently been one of the most influential design magazines, as well as the most beautiful. It is a creator, not a follower, of trends. Few magazines can claim to have changed the world, but whether you are in the coolest bars and restaurants or the hippest hotels, the aesthetic that surrounds you was first championed by Wallpaper*. 2006 sees the magazine celebrate its ten-year anniversary and continue to influence a new generation of sophisticated design-followers looking for a refined individual style. The focus remains on continuing to search the globe for emerging trends and presenting the world's best new designers and their extraordinary creations in a luxurious format.
Now available in over 70 countries, Wallpaper* is the only magazine to have international appeal, unified by one passion - design.
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For further information please contact Victoria Higham, senior press officer,
tel: +44 (0)20 7261 5710 / email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
For further information regarding the Wallpaper* 10th birthday parties please contact Sarah Hammond, marketing manager, tel: +44 (0)20 7322 1517 / email sarah_hammond@wallpaper.com
