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WALLPAPER* PUBLISHES ITS MOST AMBITIOUS ISSUE YET
July 8, 2010
Wallpaper*, the international design, fashion and lifestyle magazine, is publishing its most ambitious issue to date. Wallpaper* Handmade is printed on seven different paper stocks, has 21,000 unique covers and every object it features was commissioned by the magazine.
For the August issue, Wallpaper* brought together and briefed some of the world's leading designers, craftsmen and manufacturers to produce unique furniture, fittings, foodstuffs, fashion and more. The special issue chronicles the production and presentation of this astonishing collection of one-off designs and delicacies.
From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship. Through working closely with paper supplier UPM, the issue is printed on no less than seven different paper stocks and includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.
In another first, the magazine invited readers to get in on the handmade act too. Through the wonders of state-of-the-art digital printing, every reader was able to design their own cover using a palette of images, textures and type from some of Wallpaper's favourite graphic artists. Wallpaper* will deliver more than 21,000 magazines with unique covers, designed either by readers themselves or by the Wallpaper* computer.
And, having generated more excitement than would fit into a single issue, an extended insider's guide to Handmade can be found on www.wallpaper.com. Special features include time-lapse films detailing the construction of the largest exhibits and picture galleries featuring every single Handmade product some of which can be bought online. There is also an interactive tour of the exhibition staged during the Salone del Mobile in Milan.
Wallpaper* editor-in-chief Tony Chambers says: This hugely ambitious issue is about the recipe for remarkable things: art, craft, skill, vision and the determination to do better.
Publishing director Gord Ray adds: We are delighted we have been able to execute something as logistically complex as the custom covers project and are thrilled by the enthusiasm shown by our readers to engage with the brand on such a creative level.
The August Handmade issue is on sale today.
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About Wallpaper*
Truly international, consistently intelligent and hugely influential, Wallpaper* is the world's most important design and style magazine. It has attracted the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, and a limited-edition cover by a different artist or designer each month, Wallpaper* has evolved from style bible to internationally recognised brand.
Innovation & Brand Building Initiative Wallpaper* Made in China issue
British Society of Magazine Editors Awards 2009
Best New Editor of the Year Tony Chambers
British Society of Magazine Editors Awards 2008
Best Designed Magazine of the Year Wallpaper*
'Wallpaper* continues to innovate with page after page of just stunning design. The most restrained, considered magazine in this category. A triumph.'
The judges, Press Gazette Magazine Design and Journalism Awards 2008
For further information contact:
Victoria Higham, senior press officer, IPC Media, tel: +44 (0)20 3148 5401 / email victoria_higham@ipcmedia.com
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