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Press Office - Press Releases
WALLPAPER* RAISES THE STANDARD WITH NEW BESPOKE DIVISION
July 18, 2006
Wallpaper* - the magazine which sets the agenda for international design - today announces the creation of Bespoke, a new advertising division specifically tasked with developing truly innovative advertising solutions for clients.
The team, led by Wallpaper* business development director Tara Winstanley, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine.
The Bespoke division will provide each client with a genuinely tailor-made opportunity. Projects will work within and beyond the magazine, each created to complement the high standard of the editorial content. The department has the full support of editor-in-chief Jeremy Langmead and the award winning creative director Tony Chambers - who will be involved in creating the concepts and overseeing all executions. In addition all photographers and stylists will be fully consulted about each brief to achieve stunning creative, with the aim of exceeding clients', agencies' and readers' expectations.
Tara Winstanley says: “Bespoke offers select clients an innovative approach to reach our sophisticated, influential audience beyond display advertising. For the first time in its 10 year history, we are providing agencies with a single creative team that can raise the standard of creative solutions with the expertise and experience to tap into the Wallpaper* elite.”
Wallpaper* executive publisher Andrew Black adds, “Bringing together the world's best brands with the expertise of the world's best design and lifestyle magazine will produce the highest quality, most original and most creative advertising pages for both agencies and clients.”
Wallpaper* is celebrating its tenth anniversary across 2006. Last month saw the announcement of a major new partnership with international publisher Phaidon Press to launch a series of authoritative Wallpaper* City Guides to the most intoxicating cities across the globe. And, in a unique partnership with Ferrari GB Ltd, Wallpaper* unveiled its design for a stylish and sophisticated Ferrari 612 Scaglietti – demonstrating the unlimited possibilities available from Ferrari's new Carrozzeria Scaglietti Personalisation Programme.
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About Wallpaper*
Wallpaper* has championed the best new design for the past decade and continues to be the most authoritative voice on contemporary design and lifestyle in publishing today. And now available in over 70 countries it is the only magazine to have international appeal, unified by one passion - design.
For further information contact Victoria Higham, senior press officer,
tel: +44 (0)20 7261 5710 email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
