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Press Office - Press Releases
WEDDING AND SAFFRON BUILDING SOCIETY LAUNCH ONLINE WEDDING TOOL
March 4, 2010
IPC Southbank's Wedding magazine and Saffron Building Society have joined forces to launch a new online wedding tool that will help users to both plan and save for their dream wedding.
The site, which is UK's first end-to-end planning and saving tool, will form a new channel on www.weddingmagazine.co.uk and will help brides-to-be through every step of their wedding planning. As well as inspirational content, features include moodboards and scrapbooks for early research through to a final plan with costs, which then feeds into a budgeting tool.
Users will also be able to open a Saffron high-interest-savings account as part of the site. The savings account is then linked to the tool, so users can display in real time their savings progress to their wedding plan.
Further benefits for account holders include premium content and special offers from partners such as Elemis. The additional content includes planning timelines, guest list planners, downloadable seating plans and checklists.
Wedding editor Catherine Westwood says: “Planning a wedding can be a daunting task and this new tool will make the experience so much easier. As well as providing wedding inspiration, we're helping brides-to-be to plan, organise and budget for their dream day with an online tool that integrates the planning and saving process.
John Eastgate, sales and marketing director at Saffron Building Society adds: ”At Saffron we've 160 years' experience of helping people save up for the important things in life. It's our hope that our new online wedding tool will put those planning a wedding in control of their finances and get married life off to a happy, debt-free start.”
Wedding and Saffron will promote the wedding tool at Wedding's stand at the National Wedding Show in London and Birmingham. Additional support includes online and in-magazine promotion within a range of IPC's women's brands, including Wedding, Marie Claire, InStyle, woman&home, Look, Now and goodtoknow.co.uk.
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Notes to editors:
Wedding provides all the inspiration that a bride needs to create the day she's always dreamt of. Aimed at women in their mid 20s to early 30s, every issue is packed with must-read advice plus gorgeous ideas and expert information on fashion, beauty, receptions and honeymoons.
www.weddingmagazine.co.uk features galleries of beautifully shot wedding dresses, bridesmaid's dresses and outfits for the groom, plus cakes, flowers, venues and honeymoon destinations. There are informative features on gift lists and wedding receptions, and polls and competitions, as well as a directory of wedding businesses, which visitors can search by region and type.
A mutual organisation, Saffron Building Society is owned by its 90,000 members and exists solely for their benefit.
The Society employs over 120 staff across Anglia who understand local customers' needs, providing genuinely outstanding service, backed up by a product range that offers real value for money.
Saffron Building Society has branches in:
Saffron Building Society has agency outlets in:
Saffron Walden
Bishop's Stortford
Brentwood
Colchester
Frinton-on-Sea
Great Dunmow
Halstead
Haverhill
Royston
Sawbridgeworth
Stratford
Ware Dersingham
Heacham
Ipswich
Rayleigh
Snettisham
St. Osyth
West Mersea
National Wedding shows dates are
London Olympia 19 – 21 Feb
Birmingham NEC 5- 7 March
For further information and cover images, please contact:
Victoria Higham, senior press officer, IPC Media
Tel: 020 3148 5401or email Victoria¬_higham@ipcmedia.com
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.