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Press Office - Press Releases
WOMAN'S OWN IN DISNEY AND ASDA PARTNERSHIP FOR CHILDREN OF COURAGE
April 19, 2006
IPC Connect's Woman's Own is joining forces with Disney's Narnia: The Lion, The Witch and The Wardrobe and Asda to launch this year's Woman's Own Children of Courage awards.
Woman's Own will feature an exclusive flag flap on Asda copies for four consecutive issues. The bespoke flag flap will promote the launch of Woman's Own Children of Courage 2006 in association with Narnia and Asda, and will carry an exclusive Asda nomination form. At least one child nominated by an Asda shopper will make up the final 10 children who travel to London in December for the ceremony at Westminster Abbey.
The partnership coincides with the DVD release of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. Woman's Own will be displayed alongside the Narnia DVD on exclusive themed promotional units and till point displays secured by Disney across all Asda stores nationwide.
Marketing manager Ellinor Miles says: “We are absolutely delighted to be working with Disney and Asda on the launch of this year's Children of Courage. The Asda nomination form is a great opportunity to increase entries and The Chronicles of Narnia has perfect synergy with the very ethos of this event.”
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Editors' note:
IPC Connect is the clear market leader in the UK's biggest single magazine sector - Women's Weeklies - with nearly 2.7 million sales each week.
Woman's Own is the UK's most famous and trusted woman's weekly and is packed full of information, including real life stories, soap news and tips and advice.
Since its launch in 1973, Woman's Own Children of Courage has honoured over 300 exceptional children. Created to salute children who have shown great courage in the face of adversity, the awards recognise the achievements of 10 children each year at a special ceremony at Westminster Abbey.
For further information on Children of Courage please contact, Samatha Williams or Jo Preston at Brown Lloyd James on 020 7591 9610
