Britain's Leading Men's Lifestyle Brand

Nuts is the number one selling men's lifestyle magazine in the UK, accounting for over 50% of all men's magazines sold on UK newsstands. Launched in 2004, Nuts has established itself as the biggest brand in men's media and is renowned for delivering a fast, ‘inhalable' mix of entertainment aimed at the heart of young men's interests - girls, football, games, movies, amazing pictures, bizarre facts, trivia and funny stuff. is Britain's number one men's lifestyle website. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts magazine, gives IPC an unparalleled total reach into the most-elusive and hardest to please audience there is - young men.

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Nuts creates 'The Interactive Issue'

Nuts clocked up over 200,000 interactions (blipps) with its 'Blippar enabled' Interactive Issue in just one week, an unprecedented level of engagement using the interactive mobile platform.

The Interactive Issue, which was on sale in January, was Nuts' most ambitious interactive print edition to date and included over 20 pieces of additional augmented editorial content that were brought to life by readers via their smartphones and the free Blippar application. On average, each user that interacted with the content did so 13 times, suggesting a deep level of engagement with Nuts and further demonstrating the audience's appetite to engage with the brand across different platforms.

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