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IPC IGNITE AND CSC MEDIA TO LAUNCH NMETV,PUTTING GREAT MUSIC FIRST 24/7
November 20, 2007
IPC Ignite today unveils a major strategic partnership with CSC Media Group (formerly Chart Show Channels) to launch NMETV – the essential new 24/7 TV channel for real alternative music enthusiasts.
The channel, launching 23rd November 2007 on Sky Digital 377, will mean that NME's inimitable take on the new music scene will be available to around nine million households across the UK.
The channel will include:
- A range of exclusive up-to-date charts, including the Club NME chart
- Video-led programming on classic artists, as well as all the very best new bands NME is famous for championing
- A music news service – breaking news on the hottest acts from the 24/7 NME newsroom
- Exclusive interviews and footage – including material especially produced from NME's own award-winning tours, club nights and events across the UK and beyond
- And of course, the very best music videos – often first-to-air
NMETV will be comprehensively cross-promoted with NME.COM and NME magazine, while advertising sales on the channel will be handled by specialist TV airtime sales and sponsorship house, Dolphin TV.
NME publishing director Paul Cheal, who has led the partnership development, says: “Launching a linear television channel is a major new development for the UK's leading alternative music brand. While NME.Com continues to rack up the awards, and the print brand continues to set new standards in content and marketing, NMETV will add an important new strand of content to our existing platforms.
“CSC is the perfect partner to launch NMETV – working together we'll ensure it is delivered with the passion, authority and attitude which makes NME so uniquely powerful and trusted across all platforms.”
CSC chief executive David Docherty adds: “We're excited about working with a brand as credible and of such wide appeal as NME. We've over 20 years of music broadcast experience and are proud that our channels are still growing in viewership and share. We're sure NMETV will be as popular and enjoy similar success.”
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About NME
NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. NMETV is the latest major extension of the internationally renowned NME brand. This year's live and interactive coverage of the Glastonbury Festival saw NME.COM deliver its highest-ever traffic, recording four million page impressions across the four days; while September saw the site make a huge range of exclusive video podcasts available to consumers via iTunes. And October saw the site pick up the prestigious BT Digital Music Awards for Best Digital Music Magazine for the second year running. Meanwhile NME Mobile was launched in August as the ultimate off-portal mobile service for music fans, with live news updates, iconic wallpapers and over one million tracks available as full–track music to download to handsets and PCs.
About IPC Ignite
IPC Ignite is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME, Nuts.co.uk and nme.com.
CSC Media Group
With 15 TV channels CSC Media Group Ltd is one of the largest independent broadcasters in the UK. Its channels serve three distinct audience groups; kids with the increasingly popular Tiny Pop, Pop and Pop Girl channels; the 16-34 youth market with a new Japanese animation channel and also an established range of music channels across a range of music genres including the iconic Chart Show TV and Scuzz rock; and finally Adults with two True Movie channels which are regularly two of the most popular movie channels on satellite and cable. Allied to this CSC has a number of entertaining websites building on these popular TV brands.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
